Thursday, August 22, 2019
Work-Related Project Analysis Essay Example for Free
Work-Related Project Analysis Essay Note: Usethe same project addressed in the Work-Related Project Analysis, Part II. Consider this as a follow-up, incorporating the transition from design to implementation for selected business system at the department or division level. Write a 1,400- to 2,100-wordpaper describing the development and implementation stages for the situation specified in previous weeks.Include the following:  · A discussion of major activities, including coding, testing, installation, documentation, training, and support.Include specific descriptions of how each activity would be planned for the individual project. Provide reasonable assumptions where needed.  · A discussion of benefits of using defined and repeatable processes for accomplishing these activities for implementation Include 3 to 4 references relevant to the assignment, in addition to the assigned readings. These should relate to the best practices in the area being discussed this week. References should not only provide definitions to the words used, but also validate your discussion in the paper. Format your paperconsistent with APA guidelines. AS you already know, there are as many ways to succeed in college as their are to fail. The important thing is to know yourself and create a college plan that works for your lifestyle, your learning style and work ethic. Us the tips from the article above to create your own winning c To download this tutorial follow the link https://bitly.com/12BNn3Z AS you already know, there are as many ways to succeed in college as their are to fail. The important thing is to know yourself and create a college plan that works for your lifestyle, your learning style and work ethic. Us the tips from the article above to create your own winning college strategy. Business General Business Individual Work-Related Project Analysis, Part III Resources: Work-Related Project Analysis, Parts I and II Note: Usethe same project addressed in the Work-Related Project Analysis, Part II. Consider this as a follow-up, incorporating the transition from design to implementation for selected business system at the department or division level. Write a 1,400- to 2,100-wordpaper describing the development and implementation stages for the situation specified in previous weeks.Include the following:  · A discussion of major activities, including coding, testing, installation, documentation, training, and support.Include specific descriptions of how each activity would be planned for the individual project. Provide reasonable assumptions where needed.  · A discussion of benefits of using defined and repeatable processes for accomplishing these activities for implementation Include 3 to 4 references relevant to the assignment, in addition to the assigned readings. These should relate to the best practices in the area being discussed this week. References should not only provide definitions to the words used, but also validate your discussion in the paper.
Wednesday, August 21, 2019
Geography Assignment- Globalisation of sport Essay Example for Free
Geography Assignment- Globalisation of sport Essay Basketball: A. When and where did the game originate? Basketball was first invented in 1891. But the first formal rules were devised in 1982. Basketball was first originated in America at a school called Young Men’s Christian Association (YMCA) by a group of boys. B. When and where the game was first played in Australia? The game was first played in 1905. It was first played also at YMCA but in Melbourne. C. How is this sport played? What are the basic rules? The game is played with a round ball and two teams with five players each. (Two guards, two forwards, and a centre.) The referee starts the game by tossing the ball in the air between the two opposing centre players, standing at the centre of the circle of the playing arc. The player who hits the ball may then pass, throw, tap or dribble the ball in any direction. The aim of this game is throwing the ball in the opponent’s basket while preventing the other team from getting the ball and scoring goals. The basic rules are: If you run or walk with the ball that is called travelling, which means the other team gets the ball. If the ball is thrown over the basket it is considered out of bounds, which means the team who had it loses position of the ball, if you stop dribbling and start dribbling again it is known as double dribble, each team can only have up to 5 substitutes, two points given for a field goal, the games go for 40 minutes broken into halves, one point is rewarded for a free throw and you can not do any contact. D.Where is the sport played overseas? Map on the back E.Adaptions i. How has the game been adapted for different contexts/localities It has been adapted by different forms. This means different ways of playing basketball. ii. Why has the game been adapted? A reason it has been adapted is: So all participants can be involved. E.G: people who can’t do anything with their legs, wheelchair basketball was invented. F.For your sport list five Australia players who play overseas and who they play for, and five overseas players who play in Australia and who they play for. Present this information in a table.
Tuesday, August 20, 2019
Health and Safety Regulations in Hotels
Health and Safety Regulations in Hotels As the facilities Manager of our hotel that I am very concerned about the lack of awareness of safe working practices amongst our employees. Therefore, this presentation will help them to understand and practice health and safety regulations at workplace. This presentation helps to ensure that our hotel operation run well and meet our customers expectations as well. But I should keep our hotel functioning at its best and want to assure that you work safe and healthy at the hotel. It can be seen that all legislation regarding to health and safety regulations have been developed since 1970s to ensure that management responsible for providing and maintenance of adequate policies and standards. Under the common law assure that employers have a duty of care about their employees who work at workplace. It is very important of having health and safety regulations at workplace. Because, employer fails to take care of an employee means that employee may have a number of claims. It would include the ability to resign and claim constructive unfair dismissal and claiming personal injury as well. The necessity of Health and Safety regulations This chapter draws the attention of the necessity of health and safety regulations. Health and Safety regulation may help various ways to business. It can be highlighted that the one of the main reasons of the necessity of health and safety regulations is to ensure that the work premises is running safely thus reducing accidents at workplace. One of the biggest risks for hotel workers is ergonomic injury from strains, sprains, and repetitive work. It helps to protect workers back and limbs by practicing safety regulations when performing your job functions. On the other hand every persons objective should be to maintain the maximum level of health and safety in the hotel. There are regulations and rules that manage this issue. Each employee of the hotel should be made aware of these rules and regulations. It is to say that once the hotel workers read through the health and safety regulations they realize that most of those are common sense. The knowledge about these regulations would help them to know how to react if there is a crisis. As the hotel management, that would not enough to give our employees to read down the health and safety regulations. We should encourage them to practice it. The best way is to practice this by example. If this practice starts right from the top level of the hotel it spreads down to the entire employee. It should be mentioned that this is vital for the well being of the hotel workers. Once hotel employees make understand that these health and safety regulations are for their wellbeing and benefit them will be more willing to act in accordance with hotel management. All these health and safety regulations are a must in the workplace which is required by law. Importance of health and safety within the hotel environment It should be mentioned that health and safety is one of the most important part within the hotel premises. Keeping poor level of health and safety leads to accidents and illness and significant costs for our hotel. Successful health and safety regulations practice means that improve our hotel reputation with hotel customers, regulators and our own hotel staff. We have both legal and moral obligation to ensure that our employees work in healthy and safely at the hotel. Hotel management cannot force workers to work in an environment where their wellbeing is risk. On the other hand those hotel workers are both healthy and safe during their working hours. Injured or sick hotel workers lead to drop in service and a subsequent loss of profits. Good health and safety practices successfully pay for themselves as service keep remain from minimising insurance costs, disruption, the hotel workforce remains contended and customers also are happy with hotel service. The hotel workers need training in specific areas. For example, workers may need to learn how to handle and dispose of cleaning liquids. On the other hand all supervisors also may need to deliver health and safety policies towards our hotel employees. Key health and safety issues in the hotel Safety Audit Safety audit is able to identify the possible problems before they have an impact on hotel safety. Its object is to reveal the strengths and weakness, to determine areas of non tolerable risk and devise rectification measures. Safety audit is able to ensure compliance with all current regulations related to safety and health at workplace. The main object of safety audit is to collect information, using a predetermined protocol or a checklist, whether how workplace safety services are currently going on. The safety audit can cover the particular aspects or whole system. It is important to hold this safety audits that helps to highlight all positive and negative aspects of safety in the workplace. Safety audit may include the current system in workplace to control hazards, the record of incidents at the workplace and a physical inspection of the premises. Finally, that would help to report findings, as well as suggestions to improve the current safety policy and system. Benefits of safety audit at the Hotel Safety audit mainly evaluate hotels safety services. On the other hand it can cause to great cost savings by injuries at work. According to Roger regular safety audits are very important to minimizing risks and safety hazards in the workplace. Process of the safety auditing Method Review of documentation Interviews with staff Observations by the audit team. Outcome Benefits Observations and recommendation Conclusions substantiated with references Minimising risk and hazards Cost savings HASAWA and its importance for our hotel service HASAWA Health and safety at work act considers both physical and mental well being of employees, and freedom from risk of injury. Main object of the act can be outlined as health, safety and welfare of persons at work.It is clear that this act mainly focuses on employees at workplace. Not only workers, it protects persons other that persons at work, against risks to health or safety arising out of or in connection with the activities of persons at work. The act refers to control the keeping and using of explosive or highly flammable or otherwise dangerous substances, and generally preventing the unlawful acquisition, possession and use of such substances. On the other hand HASAWA control the emission into the atmosphere of noxious or offensive substances. I would disclose the duties of employers at workplace. The act provides that employer has duty of care about their employees. It can be clearly understood according to the chart below. Duties of Employer On the other hand it should be cited that employees also have to follow the duties and responsibilities which is under Health and Safety at Work Act. It is clearly cited below table. Responsibility of employee Hazard Spotting Hazard spotting is one of the most important things in the hotel. It will be of benefit to our hotel, staff and our guests as well. Therefore, I would like present and suggest action to be taken to resolve hazard spotting in our workplace. This would cover as many hazards as possible. To get reduce hazards in our hotel you will need to walk through our hotel, speak to employees. It is important that paperwork alone will not prevent injuries. It is very important to take action once a hazard has been identified. Therefore, I suggest taking action to prevent any hazards in many areas in the hotel premises. It is easily identify hazards that you may have not been previously identified once you work through the hotel. Hazard spotting involves looking for possible issues such as changes in working processes, temporary trip hazards, make sure only approved chemicals are used, etc. Any new hazards that you are found can then be dealt with either immediately or, if this is not possible, brought to the attention of the hotel administration. It is to be mentioned that there should be specify Hazard spotting exercises to conduct throughout the hotel regularly. Therefore, Nominate few persons who should be responsible for conducting the Hazard Spotting exercise Each one should be familiar with the area which the carry out the Hazard Spotting exercises Each Hazard Spotting need to be noted down with any new hazards as well Keeping a hazard spotting records which can be accessed by online. Use a checklist and make hazards list that you can see Accident reporting It is legal requirement that keeps a record of injuries in the hotel using an accident book. Employer must report certain serious workplace incidents to the hotel authorities. Accident reporting records must keep for at three years. As we employer that we have to provide an accident book for our staff and that should easily be understood. As you are the employer of work premises you are required to report some types of work-related diseases, accidents, and dangerous occurrences. Reporting ill health and accidents at workplace is a legal requirement under the Reporting of Injuries, Diseases and Dangerous Occurrences. Gathering information helps to Health and Executive and the Local Authority to recognize how and where risks arise and to prevent reoccurrence and prevent further suffering and pain to employees. Legal requirements ask to report a death, a major injury, an over three day injury, a work related disease, a dangerous occurrence and where a member of the public is taken directly to the hospital. Reporting accidents are required in time limit and it is vary depending on the severity. A major injury or where the accident has resulted in someones death need to be reported immediately. Over three day injuries need to be informed within ten days. It is noted that a work related diseases must report after the doctor diagnosis it. I have provided a sample of accident report form that would be getting clear picture about reporting accident. ACCIDENT REPORT FORM Details of person injured: Surname                      Forenames                                   Age                  DOB Department                                                           Position Held Date of Accident       Time        Was Accident Reported in Accident Record Book? How did Accident Occur? Nature of Injuries Was First Aid given?                       By Whom? Was Injured Person sent to Doctor, Medical Centre or Hospital? (Give Details) If so, accompanied by whom? Name(s) of Witness(es) of the Accident Any Previous Accident which may have been due to same cause Was Accident caused or contributed to by any defect in working conditions or premises or the conditions of the furniture, equipment or tools used? Signature of person reporting the accident                                                  Date The Health Safety Policy I would like explain about safety policy. It is to mention that we must have a written policy of safety. We are a hotel who has employees more than four. It is to say that health and safety policy should be available for our staff. On the other hand safety policy must be reviewed regularly. (eg: annually) meaning of policy in place in order to establish who is responsible for what aspects of safety in our hotel. It is an important duty of this hotel to ensure that our employees work under a safe and healthy environment. An effective health and safety policy requires the full co-operation and collaboration of all employees. I suggest all the hotel staff read this policy and accept their own personal responsibilities for safety at work. I would like to write down some responsibilities both hotel management and its employees. Responsibilities of management of the hotel; to maintain the principles of relevant legislation to ensure the safest systems of work and a safe, healthy working environment by consultation and joint involvement of management and employees, to enlist the active interest, participation and support of employees in promoting good standards. Responsibilities of the hotel employees; to take all reasonable care for the health and safety of him/herself and of fellow employees and to report any hazard which cannot be controlled personally to co-operate with the organisation by observing safety rules and complying with any measures designed to ensure a safe and healthy working environment. The role of safety co-ordinator is of vital importance for maintaining a continuous and critical scrutiny of working conditions throughout the workplace, reviewing safety performance and promoting safer working. The managing director accepts ultimate responsibility for health and safety within the organisation as a whole. All managers and employees generally are expected to support and implement this policy wholeheartedly. HACCP HACCP refers to prevent any kind of hazards that would be caused for food-borne illness by applying science based controls. It enables you to show your commitment to food and customer satisfaction. HACCP is an international principle defining the requirements for effective control of food safety. HACCP is built on seven key principles: hazard analysis, critical control points identification, establishing critical limits, monitoring procedures, corrective actions, verification procedures and record-keeping and documentation. Hazard analysis analysis of chemical, physical and biological food hazards Critical control points identify the critical points at the raw materials, processing, storage, distribution and consumption steps Establishing critical limits establishment of critical preventive measures and control limits, eg: minimum cooking time and temperature Monitoring procedures observing of these control points Corrective actions establishment of corrective actions Verification procedures Record keeping record; and Record-keeping and documentation Systematic and regular auditing of the systems in place by independent third party certification bodies. All those measurement can be maintain HACCP in workplace easily. Summary It can be seen that health and safety is good for hotel employees and the hotel as well. If employees are getting sick or injured that could result in time and money being wasted. We have planned to place the health and safety regulations in a variety of areas where the hotel employees can read them easily. Once you realize that these regulations are for your well being and benefit you will be more willing to comply with the hotel. It means we have been successful in cultivating a culture of health and safety at the hotel. It is to be advised to practice safe ergonomic principles when performing your job functions. Furthermore, keep your body and back straight and neutral while you work. Read the safety data sheets and labels to know the hazards and safe work practices for the chemicals products you use. It is important that you get training and inspect your cleaning and maintenance tools before use. The above recommendation and evaluations are general guidance only and should not be relied upon for legal compliance purposes. Therefore, you have an obligation to practice them for benefit of the hotel, customers and yourself.
Peace of Westphalia :: Ancient Rome Roman History
Peace of Westphalia The two treaties of Mà ¼nster and Osnabrà ¼ck, commonly known as the Peace of Westphalia, was the culminating element for the Holy Roman Empire in the Thirty Years' War. It established a final religious settlement and provided for new political boundaries for the German states of central Europe. The impact of the Peace of Westphalia was broad and long-standing, as it dictated the future of Germany and ex-territories of the Holy Roman Empire for some time to come. The Peace of Westphalia put down the Counter Reformation in Germany and instituted the final religious arrangement the German states had been crying for. It renewed the terms of the Peace of Augsburg, namely that each state of the Empire received the liberty to be either Lutheran or Catholic as it chose; no individual freedom of religion was permitted. If a ruler or a free city decided for Lutheranism, then all persons had to be Lutheran. Similarly in Catholic states all had to be Catholic. In addition to re-instituting the Peace of Augsburg in its traditional form, the Peace of Westphalia included Calvinism to Lutheranism and Catholicism as an acceptable faith. On the controversial issue of church territories secularized after 1552 the Protestants won a complete victory. With the advent of the Peace of Westphalia, the squabbling between Protestants and Catholics was finally put an end to. The Holy Roman Empire was officially dissolved with the Peace of Westphalia. This had been advanced with the drawing of internal religious frontiers in the days of Luther, although now it was confirmed. Borderlands of the Empire fell away. The Dutch and Swiss established themselves as independent, as did the United Provinces. The western frontier of the Empire was carved up among France, Sweden and the Dutch. France took control over three Lorraine bishoprics which they had occupied for a century. The Swedes received the bishoprics of Bremen and Verden and the western half of Pomerania, including the city of Stettin. Sweden enlarged its trans-Baltic possessions, and in addition claimed the mouths of the Oder, Elbe, and Weser rivers in Germany. The Dutch obtained only the mouths of the Rhine and the Scheldt. On the interior front of the Empire, both Brandenburg and Bavaria increased their statures. Brandenburg lay claim to eastern Pomerania, the large archbishopric of Magdeburg, and t wo smaller bishoprics. Bavaria received control of the Palatinate and a seat in the electoral college, increasing the Empire's electors to eight.
Monday, August 19, 2019
Rites of Passage in Australia :: essays research papers
Rituals act as signposts to assist us in recognizing the importance of particular passages in our lives. In an Australian context, the passage from childhood to adulthood is less formal, however, it mirrors the common structures found in rites of passage and ceremonial initiations in most cultures. The transition from secondary to tertiary education, a progression from one liminal space to another, is a process which also has structuralized social conventions; the rituals of high school graduation, the transitory period of liminality, the assimilation into university society. Society’s formal rituals serve to signpost the individual through the transitory process and to recognize the possible stressors associated with this period; to provide a path through the liminal state. The final year of secondary education, a period of life with mutual experiences for all graduates, is accompanied by a level of comradeship and recognition of common ambiguity of social role. All ‘nonliminal distinctions disappear[ed]’ (Schultz & Lavenda, 2005, p.167) as we were unified by the common rite of passage we were undertaking. Arnold Van Gennep (1960) noted that any movement within the social structure involves a temporary separation from the individual’s role in that society (Schultz & Lavenda, 2005, p167). In !Kung culture, the formalized separation during the male initiation ceremony of Choma, demonstrates the structure found universally in most rituals of social movement, as well as the necessity for a period of separation from social role (Shostak 2002, p.215). Separation from the social position of boys under the authority of the academic institution, was a process principally marked by liberation from the restraints and regulations of high school life, and an introduction to the responsibilities of manhood. The ritual of the graduation ceremony symbolizes this comradeship through the celebration of the ‘essential and genetic human bond[s]’ (Turner 1969, p.97). This bond was the social transition common to all graduates, and provided personal comfort in the knowledge that this process was natural and therefore, nobody was alone on that path to adulthood. The period of time after graduation, and the rituals associated with that time result from the liminal state of social responsibility experienced by most after graduating; lack of social role, lack of structure and potential danger are all aspects of this phase. Australian culture has labeled this group high-school ‘Leavers’, as many behavioral traits are common to this entire group. As a ‘Leaver’, ritualized behaviors are associated with the individual using ritual and communitas to cope with a new paradox; freedom and liberation from previous social restraints brings greater social expectation and responsibility.
Sunday, August 18, 2019
Essay --
INTRODUCTION For this assignment, I will be focusing on the unemployment situation in Greece. The reason why I choose unemployment in Greece is because the country is facing a    high unemployment rate of at least 27.8% in October 2013, the highest jobless rate in the entire area of Europe. Greece high unemployment started as early as 8.5% in 2009. This is the sixth year that Greece has seen its recession. Unemployment in Greece is also a major problem for the economy as this will decrease the production rate of the country therefore lowering the country’s GDP CAUSES OF UNEMPLOYMENT: The country now has 1.5 million of its population with no jobs. In the 27.8% of population being unemployed, 64.9% of the population are youth between the age of 15-24 years old. Greek youth unemployment has reached to the highest percentage of at least for the last six year, reaching the highest record for the last decade. Greece is in a debt crisis after the election on 2009 which resulted the opposition Pasok socialist party to win, making George Papandreou to takes over as new prime minister. On January – March 2010, the government announces of 2 more austerity measures. Austerity measures are official actions being taken by the government during the period of adverse economic situation. It is to reduce budget deficit by using a combination of spending cut or increasing the tax. However the austerity measures are resulted by facing a mass protests and strikes by the public. The strikes grew as big as 10 thousand people in early 2011. On the February of 2011, the protester s march on to parliament to counter government efforts to pass on the new austerity laws. Majority of the protesters are students between the ages of 15-24 who are lookin... ...vicious cycle ends in 2014. Greece will return to the markets, it will start to become a normal country again. The debt will be declared viable, without the need of loan agreements, without the need to borrow money," The government officials also mention that the country’s largest tax dodgers owe around â‚ ¬13 billion in unpaid tax. CONCLUSION In conclusion, I would assume that the economy crisis in Greek will not end quickly. The worst of Greek economy may probably be over, but the recovery will still need some years. The governments are still attempting to solve the economic crisis and the population are still attempting to seek for work. Greece debt issue and unemployment should start to fall in 2014, and may even have economic growth by the end of 2014. And if the tax dodger would not avoid paying their taxes, the economy condition may recover a lot faster.
Saturday, August 17, 2019
Advertising and Public Relations Portfolio Essay
1.Write a report on experience with regards to approaching the organisation First contact was via telephone where I set up an interview time with Mr. Solly Khuthama. The contact was very positive and he was supportive and understanding with the need for this campaign. Once at the Tumelo Children’s Home, I met with Miss Mpho who was also very helpful with fully answering all my questions about the organisation, as well as professional. How did the organisation respond to the request They were both very positive and looked forward to the finished communication campaign. Any information I needed was fully provided through open communication channels. Establishing a working relationship with the organisation It was decided in the interview that all further communication would be done telephonically and via e-mails between either Mr. Solly or Miss Mpho. As all questions were answered during the interview period, only the letters to and from the organisation, as required, were to be followed up on. Please refer to APPENDIX A and C. Identifying the communicator for the campaign The communicators of Tumelo Children’s Home are both Mr Solly and Miss Mpho on behalf of the entire organisation as Mr. Solly is the manager and Miss Mpho is the admin clerk/receptionist and they both oversee the entire running of the centre. 1.2 Identify the target audience (According to Integrated Organisational Communication text book, 2013:459) 1.2.1 Problem statement for the research To establish financial support and raise awareness about the Tumelo Home for the Mentally Handicapped Children. 1.2.2 Sub-problems a) To raise awareness amongst potential sponsors in Pretoria who are business owners. It contributes to solving the main problem as most of the business in Pretoria do not know about this organisation and cannot help without any previous knowledge of its needs. b) To find out the potential business owners’ needs (in the Pretoria area) and communication expectations of the organisation- if willing to deal with Tumelo Home for the Mentally Handicapped Children. This will help solve the main problem as when the businesses have all the information about the home, then further steps can be taken to ensure that all funding and support offered is used as desired. c) To educate potential donors’ in the Pretoria area through the use of different medias about the Tumelo Home for the Mentally Handicapped Children. This will contribute positively due to increased awareness through a larger media coverage than previously, and inform the potential Pretoria donors about the organisation in its entirety. 1.2.3 Research questions a) Research question 1: What is the current awareness of the Tumelo Home for the Mentally Handicapped Children, with Pretoria based business owners? b) Research question 2: If willing to deal with the Tumelo Home for the Mentally Handicapped Children, what would the potential business owners needs’ be? c) Research question 3: What media could be used to educate potential donors about the Tumelo Home for the Mentally Handicapped Children? 1.2.4 Unit of analysis Since the focus of the communication campaign is on business owners in the Pretoria area, the unit of analysis will be on these individuals, as they will be the receivers of the questionnaires. 1.2.5 Population(s) The target population identified for this study is of various Pretoria based businesses, while the accessible population is only the business owners that agree to meet up to take the questionnaire. 1.2.6 Sampling procedures Random sampling: questionnaires were sent out to various business owners via online methods, such as Facebook and e-mails, as well as telephonically through references given by employees, in a cross sectional manner of industry. 1.2.7 Methodology and measuring instrument Quantitative methodology is used as it more focused on the quantity of answers rather than the quality of the answers received. The measuring instrument used are questionnaires which answer specific questions of the desired target audience that are easy to complete and non-confusing. Please see APPENDIX B for questionnaire. Percentages of companies willing to support a non-profit organisation: 5 of the 9 participants indicated willingness to consider supporting (if more information could be obtained), leaving a total of 35.7% willing. Awareness of Tumelo Home for the Mentally Handicapped Children: 85% had indeed not heard of this home, leaving 14.3% (2 persons) having prior knowledge before the questionnaire. Information heard: The first person indicated that the information previously heard was abstract, while the other said that the information shared about the home sounded negative as the children need so much still. Preferred communication medium: 100% stated E-mail as their preferred communication medium. Preferred media medium Please note for the preferred medium: Many participants chose more than one option with preferred media mediums. 6 of the 14 participants indicated that they would prefer the website as a media medium, yet as the Tumelo Home for the Mentally Handicapped Children has a website already, I changed their selection to a newspaper advertisement as I want to create broader knowledge through media mediums not yet explored before. 1.2.9 Audience segmentation Demographics was provided for as one question asked for the situation of the company, as the questionnaire was specifically aimed at the Pretoria area, yet provision was provided for other areas. Another question was to find out whether or not the company would be willing to invest in the Tumelo Home for the Mentally Handicapped Children, to know the percentages that the communication campaign should be aimed at, and what their specific needs would be for this to occur. 1.2.10 Self-reflection (a) I discovered that the Tumelo Home for the Mentally Handicapped Children lacks coverage as most of the audience members had never heard of them before. (b) The extent that I predicted the results was a surprise as I believed that other forms of media mediums would be chosen, yet were not. (c) It was worthwhile in conducting the research as now the communication campaign manager knows that there is a dire need of this awareness campaign and what media to use to get the word out as indicated by personal preferences of the random audiences. (d) The research could influence the way in which this communication campaign is planned due to the results indicating an exact percentage of awareness in which demographic areas, as well as showing that while the communications manager would prefer to use a Twitter handle for example, the audience prefers Facebook as an online means of marketing. Page 8 1.3 Analyse the situation and identify campaign aims 1.3.1 Historical review and forecast The historical background of Tumelo Home for the Mentally Handicapped Children: the home was opened in 1996 by Dr. Moses and Mrs. Orina Thindisa when Mr. Moses saw the many difficulties faced by the parents and families of these handicapped children. Driven by a love for the children in need, the facility was open in Ivory Park, Midrand. While it was originally opened as a centre for the children during daytime working hours, many of the parents abandoned their children and were never heard from again, leaving the two founders in a difficult situation, yet they persevered and the home operates on a 24 hour basis ever since. It now houses 32 children from which about seventy per cent are either orphaned, abandoned and previously abused. Since this is the old home for children with special needs, the waiting list contains around 250 applicants, coming from further afield than Ivory Park. Tumelo Home for the Mentally Handicapped Children’s forecast is to therefore gain enough fun ds to expand the home to cater for the many needs of so many special children that still need the attention, facilities and activities that they do not receive unless admitted. 1.3.2 Social, political and economic environment (a) The social environment is very supportive on the home as the community volunteers, looks after the security of the facility and helps out when possible. (b) The political environment affects the home as the Tumelo Home for the Mentally Handicapped Children is funded by grants from the government currently. Parents of the children residing within the home’s walls are asked to pay R500.00- which is given to them by the government as children’s grants. (c) The economic environment does affect Tumelo Home for the Mentally Handicapped Children as shortage of jobs results in that some of the parents neglect to pay their fee and rather use the government grants for themselves, leaving the home at a loss, whilst facing food and other cost increases. 1.3.3 Competitors Tumelo Home for the Mentally Handicapped Children does not have any competitors and have children from afar as Alexandria and Soweto needing space due to this lack of competition. 1.3.4 Describe the organization and its culture Tumelo Home for the Mentally Handicapped Children is extremely clean and the interior is cheerful and bright. It is clearly a place well taken care of and the caretakers truly have a passion for the well-being of the children. Culturally, the community has committed to the centre and looks out for the security of the grounds, are regular volunteers and help out where they can, leaving an impression that this facility is very family and community orientated. Please refer to APPENDIXES D, E, F, G, H, I, J, K, L, and M for photographs of the organisation. 1.3.5 Identify three issues based on the research results and situation analysis that are relevant for the campaign (a) There is not broad awareness about Tumelo Home for the Mentally Handicapped Children, leaving the home in dire need of financial sponsorship with no feasible way of gaining it. (b) Businesses that are interested in supporting a non-profit organisation all indicated that they required more information about the organisation to investigate whether or not it is worth while. (c) Local media coverage does not extend out the community, leaving the Tumelo Home for the Mentally Handicapped Children as another non-profit organisation that hardly anyone pays attention to. 1.3.6 Three broad general aims for the campaign (a) The first phase of this communication campaign would therefore be to raise awareness about the Tumelo Home for the Mentally Handicapped Children. Time frame: throughout the campaign- April 2013 to December 2013. (b) The second phase would then be to revamp all previous internal advertising and marketing to ensure that the corporate image is the same throughout in order for credible businesses to take an active interest and hopeful partnership. Time limit would be 4 months. (c) As the third and final phase of this campaign, this aim would be to do viral marketing about Tumelo Home for the Mentally Handicapped Children where all media coverage would go further afield than just locally in Ivory Park by the end of 2013. 2 PHASE 2: CREATE 2.1 Stipulate the communication problem or opportunity (According to Angelopulo and Barker, 2013: 461-469) 2.1.1 Formulate the main communication problem or opportunity As there is not a large awareness about the Tumelo Home for the Mentally Handicapped Children, fundraising is difficult and needs to be addressed. 2.1.2 The need to conduct this campaign Without funding, the Tumelo Home for the Mentally Handicapped Children will fail, leaving thirty-two children disadvantaged and hundreds of other challenged children on the waiting list without hope for a better life. 2.1.3 What the campaign aims to achieve To raise awareness amongst Pretoria business owners that are potential sponsors and donors. 2.2 Define strengths, weaknesses, opportunities, and threats 2.2.1 Describe three audience characteristics The audiences’ needs are to have an understanding of what the non-profit organisation does so that they can decide whether their company will be a suitable match. The audiences’ perceptions of Tumelo Home for the Mentally Handicapped Children will influence whether or not they are willing to donate based on previous knowledge. Attitudes of the audience in terms of donating to non-profit organisations depend on any dealing in the past with charities and how their money was used. 2.2.2 Define the needs of the audience The audience needs to know more about Tumelo Home for the Mentally Handicapped Children. They need to know what their money will be used for specifically. They need to have an open, two-way communication channel with the organisation. They need to be constantly updated and reminded about these children’s needs through the media. 2.2.3 SWOT analysis According to Angelopulo and Barker, (2013:322), the SWOT analysis is of the â€Å"organisation†itself- where the â€Å"strengths and weaknesses are internal factors†, with â€Å"external categories being the opportunities and threats†. (a) Strengths Tumelo Home for the Mentally Handicapped Children has access to basic services namely: electricity, water sanitation and a doctor’s room/surgery next door. They are fully supported by the surrounding community of Ivory Park. Their facilities contains two fully equipped dormitories, stimulation area, equipped kitchen and office, an inviting reception area, playground for the children, as well as a large hall that can be used multi-purposively. (b) Weaknesses The home needs more physio equipment for needed stimulation for the children. They do not have sufficient rehabilitation and medical equipment. They need to develop an adequate stimulation programme that meets the needs of the various age groups. Need a trained physiotherapist and speech therapist. (c) Opportunities The facility contains a large enough area for care-giver training for current employees as well as trainees. They can develop their service centre into a training centre for young people with mental and physical disabilities. (d) Threats Some parents do not support their children, leaving the home struggling to cover the extra costs that should have been taken care of. As there is a low awareness level, people further afield from Ivory Park rarely donate. (e) Problem As the area has no other facility to help take in these children, Tumelo Home for the Mentally Handicapped Children is the only safe place, leaving it in high demand, with too little space to accommodate such a high intake. 2.3 Determine the campaign topic The â€Å"help children that are abandoned, abused, orphaned and handicapped†campaign will promote awareness and raise funds amongst various target audiences. 2.4 Formulate strategic communication objectives 2.4.1 To raise awareness through various media about Tumelo Home for the Mentally Handicapped Children throughout the campaign- April 2013 to December 2013. 2.4.2 To educate the target audience about the needs of Tumelo Home for the Mentally Handicapped Children throughout the communication campaign running from April 2013 to December 2013. 2.4.3 To raise funds for the Tumelo Home for the Mentally Handicapped Children by spreading knowledge about their needs through different communication mediums. 2.5 Create the communication message 2.5.1 Formulate the â€Å"big idea†The â€Å"help children that are abandoned, abused, orphaned and handicapped†campaign is designed to raise awareness and increase funding for the Tumelo Home for the Mentally Handicapped Children by targeting mainly Pretoria based business owners who can donate significantly. 2.5.2 Message approach The approach used is emotional as the Tumelo Home for the Mentally Handicapped Children are in need for care and support, and no rational reasoning can put a price limit on that. It will also appeal to the business’ public relations departments as they should want their community to perceive them as giving and caring for the children of the community, which will also benefit them. 2.5.3 Different ways of presenting your message Theoretically the information produced will be emotional yet contain factual, demonstrative and testimonial information about Tumelo Home for the Mentally Handicapped Children. The billboard is a short message appealing emotionally to passers-by to put themselves in the children’s’ place, while he Facebook advert contains factual information about the children and their need for funding. The poster is eye-catching and more a demonstration on how would you feel if you had to rely on the support of others, leaving the newspaper advertisement as testimonial of the trials faced by these children and creates awareness of their funding dilemma. 2.5.4 Communication mix The use of the home’s own logo design is the most specific and best way to portray its internal communication as its marketing remains consistent in every form of media used. Billboard advertising is an excellent medium to portray an integrated internal communication of the Tumelo Home for the Mentally Handicapped Children. Page 14 Facebook adverts are an online communication tool specifically aimed at online users in a company. Posters integrate different element of emotional aspects that appeal to people, leaving them wanting to help in any way possible. Newspaper advertisements is a traditional marketing tool that also contains a link for further information online if wanted. 2.6 Select the media 2.6.1 Medium one: billboard (a) This medium was selected because it will reach a larger target audience subconsciously, and business owners who are looking to contribute to charities will remember the billboard. (b) It contributes to internal integration through: Reach: Hundreds of people driving daily. Frequency: Everyday on the N1 North. Impact: Passengers will read it and interest will be created, while drivers can glimpse it and hopeful awareness for later research to be done will result. 2.6.2 Medium two: Facebook advert (a) This medium was selected as many internet users have a Facebook accounts and adverts online will reach people all over the world who may pass it on to their employers seeking a non-profit organisation to donate to. (b) It contributes to internal integration through: Reach: Everyone online with Facebook will receive it. Frequency: Every 30 minutes to pop up. Impact: People will see this advert and greater awareness will be created and hopefully more interest will occur, resulting in a viral word of mouth spread over the internet, possibly reaching people who can help. 2.6.3 Medium three: posters (at universities) (a) This medium was selected as many university students are encouraged to be more actively involved in the community and in charities, as well as may raise further awareness in future projects. Page 15 (b) It contributes to internal integration through: Reach: All students on campus will see it. Frequency: Students to and fro from classes. Impact: Students who are caring will pay attention to these posters and will further raise awareness about the home and may even help themselves. 2.6.4 Medium four: newspaper advertisement (a) This medium was selected as many business owners based in Pretoria read these newspapers for general knowledge about the country and daily issues that may influence the running of their businesses. (b) It contributes to internal integration through: Reach: All Sunday Times and Pretoria News newspaper readers. Frequency: Every day and every Sunday. Impact: Readers will gain increased awareness to enable them to enact further. 2.7 Produce the communication material (For the purpose of seeing the media activities as a whole, they will start on the next page.) Page 16 2.7.1 Design the four activities Billboard HOW WOULD YOU FEEL IF YOU WERE APART OF THE Tumelo Home for the Mentally Handicapped Children Abandoned, Abused, Orphaned, Handicapped HELP THEM, HELP YOURSELF Facebook Advert The Tumelo Home for the Mentally Handicapped Children is a place of safety for disabled and abused children. They need support from the South African community to ensure that these abandoned, abused, orphaned and handicapped children carry on receiving the supportive lifestyle they need and deserve. Help now through donating for this great cause of keeping our children safe. YOU can be that difference in THEIR lives Poster Tumelo Home for the Mentally Handicapped Children Awareness Campaign: Fundraising for CHILDREN in need. How would YOU feel- ABANDONED†¦ ORPHENED†¦ ABUSED†¦ HANDICAPPED†¦ YOU would also want a place of refuge†¦ HELP NOW- contact: Mr.Solly Khuthama on: (011) 261 1868 Newspaper Advertisement Tumelo Home for the Mentally Handicapped Children is a non-profit organisation that is in ever constant need of support from the South African community. Will YOU be the difference in the lives of these abandoned, abused, orphaned and handicapped children? 2.7.2 Explain how each activity contributes to the â€Å"big idea†Each media contains the phrase â€Å"help children that are abandoned, abused, orphaned and handicapped†which is the ‘big idea’ for this communication campaign. 1. The billboard’s meaning to catch passers-by’s attention to raise awareness for the children of Tumelo Home for the Mentally Handicapped Children. By helping them, you help yourself be a better person by society’s standards. 2. The Facebook advert is aimed at creating awareness about funding needed for the Tumelo Home for the Mentally Handicapped Children and how these special children need help for the readers. 3. The poster helps raise awareness and educates viewers of the ‘big idea’ through its catch phrases emboldened, catching attention to remind people of others’ needs other than their own. 4. The newspaper advertisement contributes to the ‘big idea’ as it appeals emot ionally through the catch phrase, asking people to help donate to ensure the children’s’ safety. 2.8 Proof of authenticity Please refer to APPENDIX C SOURCES CONSULTED Books Advertising and Public Relations. 2012. Only Study Guide for COM3708. Pretoria: UNISA Advertising and Public Relations, COM3708, Tutorial Letter 101/3/2013. Department of Communication Sciences. Pretoria: UNISA Angelopulo, GC & Barker, R. (eds). 2013. Integrated organisational communication. Lansdowne: Juta. CMNALLE Tutorial Letter 301/4/2013 APPENDIX A Dear Miss Mpho and Mr. Solly, I wish to confirm the telephonic conversation and the subsequent meeting that took place. During the interview which took place on Thursday, 4th April 2013, at your offices, the following was agreed upon:- The communication campaign will focus specifically on raising awareness about your organization and its need for urgent funding. This will be accomplished through the following proposed steps:- a Your organization and where this community is situated. b Creating the proposed campaign through identifying the different key issues faced by the Tumelo Children Home. c 4x media draft versions to create public awareness of your plight. As I am a student of UNISA, I will not be implementing my research unfortunately, yet your organization will receive exposure through the interviews and questionnaires I will conduct during this time, about peoples’ and companies’ awareness of your home, and its many needs associated with the care of handicapped children. You are welcome to use any of my planning and research to assist you in any way you deem fit. If you do decide to use any of my suggestions and recommendations, I would be grateful if you would let me know what section/s you have used and the outcomes thereof as this will help me with future work. Any photography used in this portfolio is strictly confidential and anonymous, with only the marker/s of UNISA, my internal lecturer and myself seeing them, and will in no way be used in any manner unbefitting and will be used only with your consent. Thank you again for your willingness to work together with me and the sharing of your information. I will send the finished product if you so wish. I look forward to working with you both and if you have any other questions or concerns, please do not hesitate to contact me. Please accept my grateful thanks for consenting to see me and for the time spend discussing my proposals. APPENDIX B N.P.O. 016 874 The following questionnaire is specifically for the use of a UNISA portfolio about an integrated communication campaign based on the ‘Tumelo Home for the Mentally Handicapped Children’. The recorded results are completely anonymous. Please circle the correct option where relevant. What is your position in your company? Owner Director APPENDIX C N.P.O. 016 874 PBO 930018541 08 April 2013 To Whom It May Concern Cara Grater Tumelo Home is situated in Ivory Park settlement .MIDRAND, it is a home for profound mentally and physically handicapped children, 75% of our children are either abandoned, orphaned or abused from home, at present Tumelo Home is catering for 100%, black and disadvantaged children with severe mental retardation and physical disabilities. TUMELO HOME has created 20 job opportunities to previously disadvantaged persons (amongst them is 17 women, 1 person with disability). We hereby authorise the above student to use our organisation to do her school project. She is a warm person and dedicated. During our interview, she was coming up with exciting ideas and she showed initiative. We were please to have met her and are very honoured to help her, so that she can help us. As an organisation, we feel that the communication campaign will be helpful because as an NGO we need exposure and for people to know about the kind of people we are taking care of, to learn about their condition and be able to appreciate them. So we feel like this project is going to be a great help to us. M.S. Khuthama[Manager] Rev. H.S. Mpshe [Chairman] Dr. G.M. Thindisa [Dep-chairman] T.M Malatji [Treasurer] E. shadung [Secretary] R. Madibogo[Dep-Secretary] B. Matlala, M.B. Lefophana Page 25 N.P.O. 016 874 PBO 930018541 For any further information, please do not hesitate to contact us. Yours sincerely, Mr. Solly. M .Khuthama TUMELO HOME MANAGER M.S. Khuthama[Manager] Rev. H.S. Mpshe [Chairman] Dr. G.M. Thindisa [Dep-chairman] T.M Malatji [Treasurer] E. shadung [Secretary] R. Madibogo[Dep-Secretary] B. Matlala, M.B. Lefophana Page 26 APPENDIX D; E Above: View of Ivory Park- Midrand Below: Close up of Ivory Park- Midrand
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